One of the largest Google Apps reference users in Europe is now one of the first to use the Corporate version of WriteThat.Name – the service that automatically updates the address book. 

Paris, November 14, 2011 – Kwaga, the creator of the online service WriteThat.Name that automatically updates the Gmail address book, announced today the signing on of one of its first Corporate clients: Euromaster.

Euromaster, who is one of the largest Google Apps reference users in Europe, will deploy WriteThat.Name on its domain, giving its 12,000 employees access to this service. Available since September 2011 in the Google Apps Marketplace, WriteThat.Name now services nearly one hundred different organizations. 

“Word-of-mouth is the reason we installed WriteThat.Name at Euromaster”, said Nicolas Prigent, Head of EMEA eBusiness for the leading integrated tyre service “I personally discovered the service through a newspaper article and quickly recommended it to everyone around me. There was unanimous satisfaction: this services offers precious time saved with each new contact updated as well as confidence in the efficiency of its technology!”

A CTO with productivity in mind

When the support of their former email provider came to an end in 2008, Euromaster’s Information Systems Manager opted to use Google Apps. This decision, ruled in part for reasons of cost, was also fueled by the quest for better productivity that these Google collaboration tools have largely satisfied. WriteThat.Name is part of this process by providing Euromaster’s employees peace of mind as well as saving time by automatically managing contacts for them.

“In choosing to deploy WriteThat.Name via the Google Apps Marketplace, Euromaster confirms the effectiveness of our service and of its installation,” added Philippe Laval, CEO of Kwaga. “Working with Euromaster has further accelerated our drive to find even more ways to integrate WriteThat.Name with CRM solutions, and we are working towards new advancements that we will announce shortly.”