Kwaga boosts its sales team with the addition of Bruno Foucault as the Deputy General Manager in charge of Business Development

Already a member of the board, the former General Manager of Siebel France will focus on developing an ecosystem of third-party CRMs and IT Services Companies around Kwaga

Paris, April 17, 2012 – Kwaga, creator of the semantic analysis platform for emails, announced today the recruitment of Bruno Foucault for the position of Deputy General Manager in charge of Business Development.

Bringing Bruno Foucault onto Kwaga’s sales team will allow the developers to continue to advance their WriteThat.name service for large organizations, in France as well as internationally, by creating an ecosystem of third-party CRM vendors and system integrators for this product.

WriteThat.Name is the online service that automatically updates the address book with semantic identification and the extraction of information contained within email signatures. Establishing partnerships with major CRMs, such as Oracle, Salesforce and Microsoft, will facilitate the usage of these solutions by automating the capture of business contacts.

Bruno Foucault has over 20 years of experience in commercial development for software solutions, notably seven years as the General Manager of Siebel Systems France, where he was heavily involved in the adoption of CRM solutions in France and across Europe. He was most recently the European VP of PS’Soft.

“With WriteThat.name available for Outlook, Lotus Notes, and Google Apps, the most used business email platforms in the world, we had to organize our sales team to focus on the needs of the businesses we support. Bruno’s experience in both international and business development is also essential to our growth,” commented Philippe Laval, CEO of Kwaga.

“Having up-to-date contact details and syncing this within an organization’s CRM solution is an absolute must for successful companies these days. WriteThat.name’s unique services enable greater team productivity and we’re very excited about this strong selling point, especially within large companies where extensive collaboration is necessary,” Bruno Foucault added.

About Kwaga

Established in 2008, Kwaga is the creator of WriteThat.name, the online service that automatically updates the email address book by identifying contact information in the signature of emails received. WriteThat.name works with Gmail/GoogleApps email, IBM Lotus Notes and MS Outlook. A connector with CRM HighRise of 37 Signals is also available. Kwaga received seed funding from Seedcamp and Kima Venture and announced early in  2012 its first funding for the amount  of 1.2€  million from private investors advised by Financière Fonds Privés.

For more information: www.kwaga.com