The international experience of Ms. Bein will boost WriteThat.name’s development on both B2B and B2C markets
Paris, June 18th 2012 – Kwaga, the creator of WriteThat.name the online service that automatically updates email address books, announced today its appointment of Ms Adi Bein as Marketing Director.
Leveraging her experience, Ms Bein will develop new offerings and assorted engagement and recruitment programs to boost WriteThat.name development on both B2C and B2B markets.
Ms Bein is a seasoned professional with extensive experience in brand management and digital marketing. She has worked internationally with several private, governmental and NGO organizations. Before joining Kwaga, Adi Bein was Business Development Director for Lingueo, an online platform for learning languages via webcam. She co-founded and was CEO of Yeda-Plus a Tel-Aviv-based company that offers consulting services to enter American universities and business schools.
Ms Bein’s profile is available on LinkedIn.
Ms Bein’s picture is available here.
Philippe Laval, Kwaga CEO comments “We are thrilled to welcome Adi, whose experience and international profile will help us develop WriteThat.name’s user base with innovative marketing and partnership programs.”
Adi Bein adds “I’m very happy to join Kwaga’s team whose success has already proved quite impressive! WriteThat.name is saving thousands of users’ time and energy. We’re working at rising that number to millions, and that’s quite an exciting challenge!”