Kwaga extends its digital influence: new Community Manager, Brad Patterson

Living in France since 2009, Brad Patterson had previously spent 4 years in China but was raised in the US. This strong multi-cultural experience will be key in facilitating interactions with all of WriteThat.name’s international users

Paris, July 5th 2012 – Kwaga, creator of WriteThat.name, the online service that automatically updates address books, announced today the appointment of Brad Patterson to the position of Community Manager. Brad Patterson will use his international experience as a social media manager and community animator to strengthen the digital communications for Kwaga, all the while increasing WriteThatname’s user base.

Brad Patterson speaks five languages (English, French, Chinese, Spanish and Italian) and has enjoyed a solid and diversified professional experience.  Before joining the team at Kwaga, he served as Head of International Relations for the Baroque Violin Shop, Community Manager for an online language-learning publisher and Business English Professor at the Institute of Technology in Sceaux (France) and the University of ShanDong (China).

Brad Patterson defines his role with these words “My job? I’m kind of like glue: social glue between people and projects.”

Brad Patterson’s full profile can be found on LinkedIn.

Brad Patterson’s photo can be found here.

“In face of the double challenge of globalization and the digital revolution, having Brad Patterson’s social media experience is an essential asset. It will help extend the reach of WriteThat.Name worldwide and animate our community throughout … which are two key elements to accelerate the growth of our client base. ” commented Philippe Laval, CEO Kwaga.

He explains further:  “Since its launch, our service has been regularly updated with new features and connectors for Outlook and CRM services like Salesforce and Highrise… the addition of a Community Manager is pivotal in that it allows us to listen and to respond to further user needs, and also to keep them abreast of ongoing improvements to WriteThat.name.