Our Freemium version has really been talked about quite a bit here recently. This awesome article in Mashable – analysing where the Freemium Model is failing, and where it isn’t – used us as one of the main examples of where it does work. We know that Freemium versions aren’t always the best option, but we were confident that our users would love the additional benefits so much that they would take the $3 plunge and go over to the Premium version.

As Dmitri Leonov says, “Paying $3 per month to upgrade this service is a no-brainer.”

Click here to read the full article.

We provide an invaluable service for our customers, but we want to give them the opportunity to truly enjoy the service that we provide before making anyone sign up. The longer our customers use the product, the more value they see in it, and the confidence that they have in knowing that their contacts will always be up to date, the Freemium version only makes sense!

Thanks Dmitri, we agree. Freemium options aren’t always right for every start-up; however we are pleased to see how well it is working for us!

Take a moment and read this great article where he lists the three times that Freemium does work, and then gives great advice for other circumstances.