Last week WriteThat.name was featured in a great Linkedin article by Ilya Pozin.
Beyond being alongside skype, activeinbox, buffer and unrollme, what most blew us away about the article was its impact, and how long it sustained attention.
We’ve felt very lucky to get a nice amount of press over the past year, but what we’ve never seen is an article that somehow keeps going, keeps beings shared, and keeps driving incredible and sustained traffic over 3, 4 days. Normally a big article gets a 3-12 hour explosion of traffic and sign-ups and then we go back to organic user adoption growth.
Now, many folks who follow tech news will know that this is directly in line with Linkedin’s announced strategy— to become the king of business content, and not so much just another social media for professionals. When I first read about it, I thought… makes sense but how are they going to compete with the likes of professional journalists and sites whose main goal is producing quality articles hour after hour?
Now that I’ve seen it in action, I think I understand. They’re attracting top-level CEOs and part-time journalists (and even Arianna Huffington) to produce content which then drives their own recognition up because of immense internal shares on Linkedin (as it is a social network, and the only current “big social network” where you can read/comment/promote entire articles (and not just intros/140 words + links).
I’m impressed. Whereas Facebook and Twitter seem to draw a ton of social media and marketing attention, I have a strong feeling that Linkedin is really onto something here…
Want Your Gmail, Outlook Address Book Automagically Updated?