Designed for the CRM Highrise,
this connector improves the quality of both sales and marketing campaigns with continually updated contacts
Paris, March 8th, 2012 – Kwaga, the creator of the semantic platform that analyses emails, announced today the release of its first CRM connector for its online service WriteThat.name. This first connector, created for Highrise, automatically updates the contact details in the CRM from the information contained within emails signatures.
This new WriteThat.name feature is available for Gmail/GoogleApps users and can be activated in the User Account Settings.
Published by 37 Signals, Highrise is a lightweight online CRM solution that organizes all correspondence, notes, tasks and information related to prospects and clients.
WriteThat.name, the natural add-on for CRMs
WriteThat.Name is the online service that automatically maintains the address book, identifying and extracting semantic information contained within the signatures of emails.
Connected to Highrise, WriteThat.name will immediately add and/or update contacts in the CRM from the information extracted from the contact’s email signature. Beyond the time-saving benefit of this additional feature, it also significantly improves the quality and results of campaigns launched from Highrise.
Control the quality of the contacts created/updated
In order to better manage and verify the information being entered into the CRM, the Highrise connector will have the same user options as WriteThat.name:
- The Automatic Mode will add to or update Highrise and/or the address book with the new contact details detected without any user intervention.
- The Manual Mode allows the user to validate each change made to Highrise and/or the address book with email notifications when changes are detected.
The subscription fee to Highrise is $3/month per user account, or $20/year per user (in addition to the subscription fee for WriteThat.name). All rates are explained here.
“With a CRM, perhaps even more than with the address book, it is essential that contact details are up-to-date: no current contact information equals no marketing campaign/commercial work! However, teams have little time to keep on top of all the updates necessary, especially when this information has to be entered manually. With the confidence that their contacts are being managed automatically, these same teams can now focus on what really matters to them – marketing, sales, etc. We are also working on the development of connectors for other CRMs such as Salesforce and Zoho,” commented Philippe Laval, CEO of Kwaga.