Established as a quality control feature, the option to activate or deactivate confirmation emails is now optional for all WriteThat.name users.

Paris, May 11, 2012 – Kwaga, the creator of WriteThat.name, the online service that automatically updates address books for Gmail, GoogleApps, Outlook (beta) and Lotus Notes’ users, has announced today that its confirmation email feature is now optional for all users.

This decision, taken the afternoon of May 10, is in response to the negative reaction by Sarah Perez,TechCrunch writer and enthused new user of the service. Sarah Perez in particular stated that this feature, which can be seen as quality control for contact updates, could be likened to spamming, and she was disappointed that only paying users could disable the option.

Kwaga has collaborated closely with its users since the launch of WriteThat.name to refine the quality of its service, and the decision was immediately taken to make this feature optional for all users. Philippe Laval, CEO at Kwaga further detailed this in a post promising to make sure the changes were in place within 24 hours, and this has since been executed.

“WriteThat.name continues to have wonderful growth throughout Europe and the United States, and the feedback from our users is very important to us, as their outside perspective helps to evolve the service to an ever greater quality. We could not allow users to think that WriteThat.name was spamming their contacts and have made immediate changes to this feature that we had implemented in good faith.” Commented Philippe Laval, CEO at Kwaga.”The update is now in place, and sincere thanks goes out to our users for their trust and to my team at Kwaga for their reactivity.”

What is the purpose of confirmation emails?
To ensure the quality of contact updates in WriteThat.name’s users’ address books, each time a new entry is detected, an email is sent to the new contact asking if the information detected is up-to-date. See an example of the email sent.

Optional for both Freemium and Premium
Until now, these emails could only be made optional as part of the Premium plan. Now both Freemium and Premium customers can disable/enable this feature in their “preferences” within their settings at WriteThat.name.