At Evercontact, we work with companies of all sizes so we understand that there’s varying levels of understanding when it comes to CRM (Customer Relationship Management) systems.
We’ve answered questions like “Do I Need A CRM” and “Which CRM Is Best,” but we’ve never really kicked it back to the basics. So, let’s do it. Here’s the part where we define what a CRM system actually is…
What is CRM?
Other than an excellent buzzword, the three letters that make up this acronym stand for customer relationship management and refers to a technology for managing a company’s relationships and interactions with its customers and potential customers.
A CRM system helps companies stay connected with these people and streamline processes while impacting profitability. In most cases, when a person is referring to CRM, they are referring to the system or tool that actually helps manage something. Now, that something can be contacts, sales management information, progress, all of these things or other things. Think of a CRM as a way to organize your prospects.
Who is CRM for?
This type of system can be used by almost every area of the business – sales, marketing, human resources/recruiting, business development and even business intelligence. A CRM provides a department with easy access to information in a tool that is made for collaboration.
Customer relationship management is the largest and fastest-growing enterprise application software category, and for good reason. CRM is forward-looking. It takes present and historical information and helps you plan executions and activations for the best possible future.
A CRM needs to be well kept, though. The way your CRM information is stored and organized is imperative to success. Contacts and customer information should be consistently and continuously updated and validated.
This is where Evercontact comes in.
With direct and native integrations with major CRM platforms like Salesforce and Highrise, you never have to worry about losing a contact again. The best thing about Evercontact is that it’s a product that keeps the team AND the individual team member in mind.
Get started today at evercontact.com.